HOUSE OF COOP
6811159
FACEBOOK · AUGUST 18
A find worth breaking the rules for.
A vintage hen dish caught the community’s attention, with 46,099 views and 4,293 engagements. The post also brought 42 new follows.
View post
SPONSORSHIPS & COLLABORATIONS
Your brand.Right at home.
Partner with Ashley and Jacob to put your brand in front of vintage collectors, creative decorators, and a community that shows up live.
Why House of Coop
A shared love of vintage.
A natural connection.
We’re Ashley and Jacob. We bring vintage lovers together through thoughtful finds, live shows, and easy conversation. Let’s introduce your brand to a community that feels like home.
MEET HOUSE OF COOP
Meet the people behind the House.
Vintage collectors. Live sellers. Your hosts at House of Coop.
Our Audience
A passion for collecting.
A community that connects.
Collectors, decorators, and vintage sellers come here to discover, learn, and share. Introduce your brand to people who join our live shows and make vintage part of their everyday lives.
HOUSE OF COOP
3959426
FACEBOOK · AUGUST 20
An invitation that brings sellers together.
An invitation to connect with Whatnot sellers drew 48,994 views and 9,736 engagements, with 57 new follows.
View postHOUSE OF COOP
413167101
FACEBOOK · SEPTEMBER 3
Vintage knowledge worth sharing.
A look at the story behind vintage Pyrex drew 67,717 views and 10,701 engagements, with 79 new follows. Collectors joined the conversation to share their own pieces and memories.
View post1 / 3
2.3MFacebook views in 28 daysFacebook / selected 28-day period
2,328Viewers together, livePeak concurrent Whatnot viewers
January 1–September 12, 2026
January 1–September 12, 2026
105,988Whatnot buyer sharesJanuary 1–September 12, 2026
253,047Facebook engagementsIn the same 28-day reporting period
Platform analytics supplied September 14, 2026. Facebook reflects the selected 28-day window; Whatnot reflects the dates shown. Views and shares are not unique audience counts.
Our Growth
From our first live show.
To 100,000 friends.
We started selling live from our apartment. Today, 100,000 Whatnot friends are part of the House. Explore the milestones that brought more collectors and vintage lovers into our growing community.
THE HOUSE THROUGH THE YEARS
A few moments along the way.
From apartment shows to a community of 100,000 Whatnot friends.
February 2025
10,000Whatnot friendsTiny finds. A big beginning.
A show with over 300 minis brought us past 10,000 Whatnot friends.
October 2025
40,000Whatnot friendsMore friends around the House.
By October, our Whatnot community had grown to 40,000.
January 2026
50,000Whatnot friendsA new year. More familiar faces.
We began 2026 with 50,000 Whatnot friends and plenty to look forward to.
August 2026
100,000Whatnot friendsThere’s always room for one more.
From our first apartment shows to 100,000 friends. Everyone’s invited.
Four milestones. One growing community.
Let’s Connect
A place for your brand.
A partnership with purpose.
We bring hands-on vintage knowledge, live show experience, and relationships across the collecting community. If your brand belongs in that conversation, let’s explore a partnership that feels right for both.
We love bringing people together over a great vintage find. If your brand shares that spark, let’s create something our community will love.
200+ sellers together
Our meetup with Whatnot
November 2025
Invited workshop speakers
Whatnot’s first Seller Summit
April 2025
Featured in print
Flea Market Decor
Summer 2026 issue
Our home in print
Etc. for Her · South Dakota
February 2026 issue
Have something in mind?
We’d love to hear it.
Have a collaboration or sponsorship in mind? Tell us a little about your brand and your idea. We’d love to start a conversation and see where it leads.